Nazra blends ingredient analysis, third-party sourcing data, and community review consensus into a single 0–100 score that updates with every new data point.
A single number that weights what matters — ingredient safety, sourcing transparency, third-party testing, and lived-experience reviews.
Every line on the label, decoded. Known irritants, endocrine disruptors, and greenwash keywords are flagged automatically.
A quiet assistant trained on the full product graph. “Is this safe during pregnancy?” Answers with citations.
A morning brief of product movement — re-scored items, new flags, and what your saved brands just reformulated.
Tell Nazra your goals, allergens, and constraints. Scores personalize — the app learns what "good" means for you.
Formulas change. Nazra keeps the history so you'll know the day the ingredient list quietly changed.
Verified, long-form and parsed for signal. No bot farms, no paid placements — every quote is tied to a real product version.
Switched after Nazra flagged my old pre-workout for three dye issues. Energy is steadier and the label is one page shorter.
Finally a rating system that tells me why. The ingredient x-ray pays for itself on the first bad bottle of moisturizer.
Feels like a second brain for the pantry. I trust Nazra more than the front of any package.
Nazra's assistant knows your saved products, your constraints, and the whole ingredient graph. It doesn't recommend — it reasons, and shows its work.